About L&M CAR
Premium car rental services in Morocco with a commitment to excellence, transparent pricing, and exceptional customer service.
Built on Trust, Driven by Passion
L&M CAR was founded with a simple vision: to make car rental in Morocco stress-free, transparent, and personal. Based in Tangier, we started as a small family business and grew into one of Morocco's most trusted car rental agencies.
What sets us apart isn't just our fleet of modern vehicles — it's our people. From Hicham ensuring every pickup is seamless, to Naoufal going above and beyond for every customer, we believe in building relationships, not just transactions.
Today, we serve customers across 6 cities: Tangier, Rabat, Fes, Casablanca, Marrakech, and Agadir. Whether you're arriving at the airport or need a car delivered to your hotel, we're here to make your journey unforgettable.
Why Customers Love Us
“Mr. Hicham made our experience very smooth and enjoyable. Everything was convenient, the car was in excellent condition.”
— Montaser Omar
“Outstanding experience! Naoufal is the absolute star of the company! He was incredibly responsive, professional, and went out of his way to help us.”
— Shahid Khan
“The best car-rental agency I have ever dealt with. Hicham always brings us the car home and treats us like family.”
— abdelbaar mounadi idrissi
The people behind L&M CAR
Hicham
Founder & CEO
The heart of L&M CAR. Hicham personally ensures every customer experience is smooth from pickup to drop-off.
Naoufal
Customer Relations
Known for going above and beyond. Naoufal is the star that customers mention again and again in their reviews.
Bilal
Co-Founder & CTO
The tech visionary powering L&M CAR's digital experience with innovation and leadership.
The Team
Operations & Support
A dedicated team of professionals working around the clock to maintain our fleet and support our customers.